Clean Beauty

DID YOU KNOW: The United States has not passed a major federal law to regulate the safety of ingredients used in personal care products since 1938.


To date, only 30 ingredients have been banned from use in the U.S. However, the European Union has banned close to 1,400 chemicals and Beautycounter has banned over 1,500 ingredients from our entire product line. Check out our NEVER LIST to see why and what we’ve banned.


The personal care industry is a $66 Billion industry and it is governed by 1.5 pages of legislation. Additionally, the FDA has no power to regulate or remove the toxic chemicals that companies can use in their products.


Beautycounter’s mission is simple: to get safer products into the hands of everyone. We achieve this through:


We fight for more health protective laws for all Americans 



We believe that when armed with information, a consumer will make safer/healthier decisions



You can be your sexy, badass self with safe products that will support your health and help you to maintain that vibrant skin you deserve.


Take the SKINCARE QUIZ to see which line of our products would be best for you


Click here for quiz

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